Concorso California Dream Week

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CHICO, California, USA, 20 February 2012 — California Dream Week (CADW) has concluded the pre-registration phase of its higher education scholarship awards program challenging high school juniors and seniors in Northern California to dream and propose concepts for a sustainable tomorrow. Registrations during this period are up over 500% compared to the same period in 2010, demonstrating the program’s global appeal for students, high schools, and communities in the California North State. The number of schools with students participating in the current edition already exceeds the total 22 schools with students registered at the end of the 2010-2011 CADW edition.
Students (and their teachers) – in 28 high schools and 12 different counties – who have registered during the pre-registration phase will receive California Dream Week t-shirts, as well as the chance to win a protective case from the program’s featured school sponsor Freshfiber. Freshfiber is Europe’s leading trend setter in sustainable solutions for electronics, and has pledged a sponsorship to help California Dream Week reach students and schools across the California North State.
The California Dream Week organizing committee also made the decision to modify the submission deadline for students. The committee unanimously decided to extend the project submission deadline to February 20, 2012, in response to requests from many high school administrators and educators, while also providing the organization the further opportunity to reach their target goal of 44 schools for the current edition. Students may continue to register up until the project submission deadline of February 20, 2012.
Student winners will receive over $5000 in higher education scholarships and their high schools will receive funds raised during the California Dream Week Festival show week in Spring 2012.
Students from 40 Northern California counties may participate alone or in groups, in up to two of three available categories: Architecture & Interior Product Design, Transportation, and Product Compliments. Scholarship Awards will be assigned to the top three placing projects in each category.
A distinguishing element of the awards program is that winning student projects are shared with professional architects and designers from around the globe. These international personalities in the

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world of design dedicate their time to graphically demonstrate how the projects have impacted their own design process and creativity. A series of student-inspired posters with content shared by the designers will be revealed during the California Dream Week Festival held in Chico, one of the nation’s hotbeds of sustainability.
California Dream Week sustainability design awards program in synthesis:
• Free Online Registration deadline: February 20, 2012 (students are encouraged to register now to allow the organizers the opportunity to visit their school and present the program)
Participation: High school Juniors & Seniors – single student, or group of up to 5 students
Quantity of submissions: each student may submit up to two projects in the categories
of their choice.
• Online Project submission deadline: February 20, 2012
• University or Higher Education Scholarship awards to students: $5250
• T otal number of awards: 9
• Festival show week: Spring – date to be announced
• High schools: Funds raised during the Spring Festival will be donated to winning students’
high schools
“This contest is designed to allow maximum participation, so that both students with and without design experience feel empowered to unleash their creative energy. In our first edition, there were finalist students who had had technical
design classes in school, as well as students whose only connection to design was through their art programs. Primary judging criteria is focused on factors such as creativity and the demonstration of having studied materials, performance and sustainability,” explains Melisa Lasell, founder of the California Dream Week scholarship program.
A poster encouraging high school students to register for California Dream Week scholarship program
In its first year, the awards program saw the participation of students from 22 schools in 13 California counties, and international designers from South Africa, Mexico, Italy and The Netherlands. “We were lucky to have had some of today’s most trendy and promising professionals in the world of
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architecture and design participate in the program. They were so inspired and moved by the initiative, that many pledged their continued support of the event,” Lasell added.
Professionals interested in being a part of the 2012 judging panel or participating within the context of the graphic designer interpretations for the California Dream Week Festival, should contact the organizers at
The contest is open to eleventh and twelfth graders enrolled in public, private or home schooling networks coming from the following Northern California counties: Alameda, Alpine, Amador, Butte, Calaveras, Colusa, Contra Costa, Del Norte, El Dorado, Glenn, Humboldt, Lake, Lassen, Marin, Mariposa, Merced, Modoc, Mono, Monterey, Napa, Nevada, Placer, Plumas, Sacramento, San Benito, San Francisco, San Joaquin, San Mateo, Santa Clara, Santa Cruz, Shasta, Siskiyou, Solano, Sonoma, Stanislaus, Sutter, Trinity, Tuolumne, Yolo, Yuba.
Complete documentation, including the Call For Entries, program description, information and inspiration for students in each competing category, as well as an overview on the first edition’s project winners and international designers, is available at .
Student submissions can be in any electronic form, including but not limited to drawings, sketches, models, mockups, essays or videos. Online registration is required by 5pm February 20, 2012, which is also the project deadline for students to submit their ideas. For official rules and submission requirements, visit, or request a PDF copy at
Student scholarships totaling $5250 will be awarded and further cash awards from funds raised during the Festival will be donated to the high schools of the winning students.
California Dream Week is a nonprofit 501(c)3 event supported by companies, communities and individuals throughout the world who believe in the need for sustainability, for investing in today’s youth and in international cultural awareness. Its 2011-2012 mission is to continue to raise funds for Northern California’s suffering schools and nurture students’ innovative ideas, giving them a chance to believe in a sustainable tomorrow.
About Freshfiber – 3D Designed, personal accessories for electronics
Freshfiber [] is a European design brand that creates 3D designed accessories for consumer electronics devices. Cooperating with artists and designers from around the globe, the company brings unique 3D shapes, protection and useful features to daily gadgets. Its primary products are currently cases for the iPhone, iPad, Blackberry, and Samsung Galaxy.
Freshfiber is the first company to exclusively use innovative 3D Printing in its production lines. 3D Printing allows products to be “printed” layer upon layer using a laser. 3D Printing enables Freshfiber to produce on demand – without manufacturing more than is required – its standard commercial range, as well as personalized and special designs. The company in this way avoids burdening the environment with unnecessary production, stock and transportation demands.
A commitment to sustainability: The innovative production methods used by Freshfiber allow the company to produce smaller quantities of personalized and special designs, without manufacturing more than is required; unnecessary production, stock and transport are avoided and unused raw material can be recycled and re-printed.

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About the organizer – The Worm Farm [] participated as primary sponsor in the first edition of California Dream Week, launched with the organizational support of Soroptimist International of Chico. For year two, The Worm Farm has generously offered to act as organizer of this significant program.
As organizer for California Dream Week, The Worm Farm is able to extend its vast relationships with schools around the North State to facilitate knowledge and awareness of the scholarship program.
The Worm Farm, founded in 1990, is one of the nation’s leaders in fostering a culture of sustainability, providing the continental United States and Canada with fun, easy and affordable solutions for decreasing their environmental footprint. The company also provides professional and back-yard gardeners in California with personalized organic and natural soil solutions to fit an extensive variety of needs. The Worm Farm is actively involved with children of all ages and is renowned by schools and universities alike as offering one of the best hands-on learning tours available. Its founder Mark Purser is recognized as one of the world’s leading vermicomposter specialists and he is regularly requested as a speaker at national venues across the country.
Journalists are kindly asked to direct their readers to contact California Dream Week at: 530-554-2279 | 530-898-9009
For editorial inquiries or to request a full copy of the Call For Entries, a high resolution image of the California Dream Week logo, flyer, or images of projects from students or professional designers from the 2010-2011 first edition, please send email to: